Celebrating their 125th, Coca Cola launched a nation wide festival under the slogan “Open Happiness”. This design proposal is for the actual on ground activation and festival.
It is composed of 6 of gates signifying the timeline of Coca Cola’s journey over the 125 years (one for each 25 years), ending with the festival main venue where a stage holds design elements from all the 125 years, and is supposed to house a musical festival and various entertainment shows which relate to the over all “Open Happiness” theme.
Designer: Mohamed Radwan
Client: Coca Cola Egypt