The Egyptian International Trading & Agencies Company (EIT) -KIA’s sole agent in Egypt– requested a design proposal for a Showroom for KIA Egypt Automotive in Mohandeseen area, Cairo. The brief requested the showroom to be designed according to KIA Brand guidelines.
The showroom is of a total area of 325 m², showcasing 6 of the Korean car maker’s Range in Egypt, and housing two sales representatives, a meeting room and several lounge areas. Throughout the design we tried to express KIA’s standing and brand spirit as an innovative car maker, through slick lines and minimal straight forms.
Designer: Mohamed Radwan
Client: Egyptian International Trading & Agencies Company (EIT)
Area: 325 m²