Design: BMW 5 Series Reveal & Display Stand


A design proposal for a Stand to Reveal the BMW 5 Series in Egypt, 2009, designed by Mohamed M. Radwan, under Lead Marketing Solutions.

The Design consists of 20 repetitive square frames which rotate 2.5 degrees each time, offering a play of solid & void, and using light to offer a pre-reveal glimpse of the 5 series.

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The design was part of a bigger scheme of launching the 5 Series in Egypt in 2009.

Designer: Mohamed Radwan
Client: Bavarian Auto Group
Date: 2009

The 5 Series launch event is available here.

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