2005: Magenta: El-Shorouk Development center


A 2005 design proposal for upgrading El-Shorouk new city, north west of Cairo.


“Experimentations in Motion & Distortion.”

The development scheme included creating a mass transport high speed train station, a High rise Business Center, Shopping promenade, and a Hyper market with adequate underground parking spaces, landscape and recreational facilities. The main criteria of the project was that it should to act as a landmark and gateway to El-Shorouk new city, and shape a unique identity for the city.

The concept of the design draws on magnetism, and the introduction of a fast moving object into a magnetic field.

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